2. Create a customer focus group. Invite some of your most loyal customers to meet regularly to give you ideas and input on how to improve your customer service.

3. Make it easy for your customers to navigate on your web site. Have a “FAQ” page on your web site to explain anything that might confuse your customers.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible.

6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service.
7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays.

8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake.

9. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars.