Archive for the ‘Business’ Category

1. Stay in contact with customers on a regular basis.

2. Create a customer focus group. Invite some of your most loyal customers to meet regularly to give you ideas and input on how to improve your customer service.

3. Make it easy for your customers to navigate on your web site. Have a “FAQ” page on your web site to explain anything that might confuse your customers.

4. Resolve your customers complaints quickly and successfully. Answer all e-mail and phone calls within an hour.

5. Make it easy for your customers to contact you. Offer as many contact methods as possible.

6. Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service.
7. Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays.

8. Always be polite to your customers. Use the words your welcome, please, and thank you. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake.

9. Build strong relationships with your customers. Invite them to company meetings, luncheons, workshops or seminars.

Seventy percent of small businesses anticipate moderate to significant growth in 2009, according to the Small Business Attitudes & Outlook Survey conducted by Constant Contact, a leading provider of email marketing and online surveys. Constant Contact conducted the survey of more than 3,000 respondents, in collaboration with the American Chamber of Commerce Executives (ACCE), SCORE and the Association of Small Business Development Centers (ASBDC), organizations dedicated to the success of small businesses. The survey was conducted from April 30, 2009 through June 12, 2009 and was focused on small business and their expectations for the future and the economy. Complete survey results are available online.

“The results of the survey reveal the optimism and perseverance that so often marks this spirited group of business owners, as well as their adaptability to meet current economic conditions,” said Gail Goodman, CEO and chairman, Constant Contact. “These companies show us all what it takes to succeed in any economic climate. We are grateful to our partners in the survey, which has given us an encouraging glimpse into the minds and attitudes of today’s small businesses.”